Mr. Martin Savard, Ph.D., is an experienced management and marketing trainer and consultant specialised in Business Intelligence, data mining and database knowledge discovery. Over the last 10 years, he has worked with large Canadian telecommunications companies as a trainer and consultant in Business Intelligence and data mining. His extensive experience allows him to provide courses that focus on practical strategies and help create customer acquisition and retention marketing strategies which are profitable for telecommunications companies. His current research in predictive modeling and segmentation demonstrates the positive impact of investing in data warehousing on the creation of economic value for companies in telecommunications.

 

Mr. Savard completed a Bachelor of Business Administration (BBA) and a Masters in Marketing (MBA) at UQAM in Montreal, Canada. He also holds a doctorate (PhD) in Marketing and Quantitative Methods (specializing in statistical modeling) from HEC Montreal in Montreal, Canada.