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MKG-101 Market-Driven Product Development & Management

MKG-101E

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Description

This 3-day training course provides participants with knowledge, skills and techniques to successfully develop, launch and manage telecom products and services. The course includes presentations, discussions, practical workshops, case studies and analysis of the key concepts and issues related to product development and management.

TopicsThe training course will cover the following topics:
DAY 1

Introduction to product development and management

Assess market and gather customer requirements

Market analysis

  • Environmental assessment – trends
  • SWOT analysis
  • Customer needs analysis
  • Market segmentation
  • Competitive analysis
Identification of potential new products or features to develop
  • Idea generation
  • ‘Wish List'
Market researchEstablish priority products/features
  • Fit with corporate strategy
  • Prioritization of target markets
  • Assessment of current product portfolio
  • Screening
  • Concept development, use cases

Feasibility assessment
Conduct a feasibility study
Make or buy?
Preliminary business case
Concept testing
Workshop #1 - Linkage to Corporate Strategy

Workshop #2 - Environmental Assessment and SWOT Analysis

Workshop #3 - Market Analysis
Market Segmentation
Target Customer Profile
Concept Description
Competitive Analysis
 
DAY 2

Product requirements definition

Development of a new product business plan
Business planning process
Marketing strategy
New product business plan contents
  • Product requirements and roadmap
  • Forecasts and financial models
  • Processes, resources, sales, support
  • Metrics
Workshop #4 - New Product Business Plan

Product specifications definition

Development of a comprehensive product implementation plan
Project planning process
Product development and implementation process
Development of the associated processes and procedures
Workshop #5 - Project Planning
 
DAY 3

Execution of the product implementation plan
Project management
Agile project management
Campaign management
Launch of the new product
Commercialization
Product management
Development of a product plan
On-going review and adjustment of the marketing mix
Management of the relationship with the sales and customer service team
On-going customer satisfaction monitoring
Result tracking
Retiring products
Workshop #6 - Preparing to Launch – Checklist & Worksheet

Case study – Apple iPhone

Learning Outcomes

  • At the end of the course, participants will be able to:
  • Apply key concepts and methodologies to product development and management activities
  • Use appropriate tools, methods and techniques to perform customer requirements analysis
  • Follow the different steps and activities required for the successful development of new products
  • Apply fundamental concepts, methodologies and tools to successfully develop and execute a product implementation plan

Target audience

  • Telecommunications managers and personnel responsible for international traffic, roaming, commercial arrangements and settlements
  • Managers looking to complement their skill-set by gaining a good understanding of the fundamental and basic concepts of the international telecommunications business

Methodology

A combination of engaging activities and dynamic presentations to stimulate and maximize participants' learning.

Methodology

Location

A selection of Neotelis' training courses is held in various cities around the world. Please contact us at training@neotelis.com for the complete Yearly Training Calendar.

Locations




Neotelis can also deliver in-house sessions of this course specifically for your organization. Please contact us at training@neotelis.com for more information and a Proposal.



About Neotelis

Neotelis provides training, consulting, conferences and publications to the telecommunications industry worldwide. Its team of senior experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 120 countries around the world.

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Availability
  • Virtual class
  • Presential
Testimonials
This has been a fantastic training. We should do more of this type of training to get a better competitive edge.
A great training experience. One of the most relevant in my career!
Overall, a very good program that I would highly recommend.
A great training experience.
Excellent from beginning to end. The trainer has the touch.
It was extremely helpful & has enhanced my job performance.
Neotelis is always good. And the trainer brought it to another level.